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Alex Vujic is the founder of Optimum Marketing, co-founder and CEO of MYSY, and a multi-platinum music producer and songwriter with 141 credited recordings across roughly 90 songs over nearly twenty years.
Short, about sixty words
Alex Vujic is the founder of Optimum Marketing, co-founder and CEO of MYSY, and a multi-platinum music producer and songwriter with 141 credited recordings across roughly 90 songs over nearly twenty years. After two decades behind artists including Tyler Shaw, Robin Schulz, Fefe Dobson and Mia Martina, he now produces businesses the same way he produced records, and is building MYSY, a platform where music becomes an investable asset.
Long, about one hundred and forty words
Alex Vujic is the founder of Optimum Marketing, co-founder and CEO of MYSY, and a multi-platinum music producer and songwriter with 141 credited recordings across roughly 90 songs over nearly twenty years. Working under the name Pilzbury, he produced and wrote for artists including Tyler Shaw, Robin Schulz, Fefe Dobson, Mia Martina and Danny Fernandes, earning platinum and gold records and hundreds of millions of streams. In 2021 he walked away from music as a career. He never stopped making records. Since 2022 he has quietly built Optimum Marketing, the business behind the business, serving thirty plus companies across Canada and the US as strategy, systems, marketing and execution partner, and an incubator for building businesses and partnerships. Today he is building MYSY, infrastructure for music as an asset class, documenting the build as it happens. He is based in Burlington, Ontario.
Verified facts
| Full name | Alex Vujic. Legal name Alexander Vujic. Credited variously as Alex “Pilzbury” Vujic, Alex “Pilz” Vujic and Pilzbury. |
|---|---|
| Based | Burlington, Ontario, Canada |
| Credited recordings | 141, across roughly 90 unique songs. Verified on muso.ai, claimed profile. |
| Roles | Producer and co-writer on the large majority of the catalogue. muso.ai role counts: composer 116, lyricist 92, producer 82, engineer 37. |
| Credited span | October 2008 to October 2025. Career begins 2003 with tour and production management at CP Records. |
| Certifications | Seven certified songs. Four platinum or higher, three gold. All Music Canada. Highest is With You, Tyler Shaw, double platinum. |
| Award nomination | Juno Award, Pop Album of the Year, 2019, for Tyler Shaw’s Intuition, which Alex produced and co-wrote in full. |
| Highest radio peak | Number four, Canada AC, for To the Man Who Let Her Go. Billboard Canada. |
| Discogs | discogs.com/artist/2846471 |
| Publisher | Pilzbury Inc. |
On the numbers
141 counts credited recordings, not songs. Roughly half the catalogue consists of alternate versions, remixes and re-recordings, which is why the song count is given separately and approximately. Stream totals are not published here because no public source verifies them. Music Canada’s search is known to miss records, so an absence of certification in that database means not found after two independent queries, not proven absent.
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